Case Study: Expanding Market Reach for Cape Cruisers Auto with Flip Tock Program Client Background: Cape Cruisers Auto, a reputable car dealership in Cape Town, specializes in mid-range to luxury vehicles. While their traditional marketing efforts had maintained a steady customer base, the dealership sought to tap into the under-35 demographic, known for their preference for visually engaging, digital-first platforms. Recognizing the power of TikTok for connecting with this audience, Cape Cruisers partnered with Ama 2000 Auto Visuals to revamp their marketing approach. Objective: Our objective was to use the Flip Tock Program to enhance Cape Cruisers Auto’s TikTok presence, increase engagement among younger audiences, and ultimately drive sales. By leveraging Flip Tock’s one-month free trial, we aimed to optimize their content strategy and showcase their inventory to an active, tech-savvy audience. Strategy Overview: Market Research and Trend Analysis: We analyzed Cape Town’s lo...