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Lowveld Auto Hub

 



Case Study: Revving Up Sales for Lowveld Auto Hub in Mpumalanga with the Flip Tock Program

Client Background:
Lowveld Auto Hub, located in Mpumalanga, is a family-owned car dealership specializing in reliable pre-owned vehicles. Despite their strong reputation locally, the dealership struggled to attract younger buyers aged 35 and under, a demographic crucial for long-term growth. Recognizing the influence of TikTok as a platform for engaging this audience, Lowveld Auto Hub partnered with Ama 2000 Auto Visuals to enhance their marketing strategy.



Objective:
The goal was to leverage Flip Tock, our TikTok growth software, to showcase Lowveld Auto Hub’s inventory to younger audiences, increase their online presence, and drive more sales inquiries. Through the Flip Tock Program’s one-month free trial, we aimed to generate organic growth and make TikTok a valuable sales funnel for the dealership.



Strategy Overview:

  1. Local Market Research and Trend Identification:
    We studied Mpumalanga’s automotive trends and crafted a content plan highlighting vehicles suited for the area’s unique terrain and lifestyle. Keywords and hashtags like #LowveldCruisers, #BushveldAdventures, and #AffordableRides gained traction within the local TikTok community.

  2. Creative Content Production:
    Using Flip Tock’s automation tools, we developed and scheduled TikTok content showcasing Lowveld Auto Hub’s vehicles. This included:

    • Adventure-Ready Features: Videos highlighting SUVs and bakkies perfect for Mpumalanga’s rugged roads and scenic routes.
    • Budget-Friendly Options: Clips featuring affordable sedans with captions like, “Your dream car is closer than you think!”
    • Customer Spotlights: Short videos of happy buyers driving off in their new cars, reinforcing trust and relatability.

  3. Trend Integration and Community Engagement:
    We incorporated trending TikTok sounds, filters, and challenges. For example, we launched a local hashtag challenge, encouraging users to share their ideal road trip destinations in Mpumalanga with Lowveld Auto Hub vehicles as the focal point.

  4. Performance Tracking and Refinement:
    Through Flip Tock’s analytics, we identified which types of vehicles and content themes resonated most with the target demographic. Insights allowed us to double down on SUV and adventure-focused content, which received the highest engagement.

Results:
The results after one month of Flip Tock’s free trial were outstanding:

  • TikTok Followers: A 950% increase, with a significant portion of followers engaging daily.
  • Content Performance: Several videos exceeded 150,000 views, sparking conversations among younger buyers.
  • Sales Impact: The dealership experienced a 65% increase in inquiries and sold 12 vehicles to buyers under 35 during the campaign.



Conclusion:
The partnership between Lowveld Auto Hub and Ama 2000 Auto Visuals showcased the transformative power of TikTok marketing. By targeting younger audiences through engaging, locally-relevant content, the Flip Tock Program helped Lowveld Auto Hub strengthen its brand and significantly boost its sales in Mpumalanga. This case study is yet another example of how TikTok can revolutionize the automotive industry’s approach to marketing.

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