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Coastal Rides Durban

 



Case Study: Driving Success for Coastal Rides Durban with the Flip Tock Program

Client Background:
Coastal Rides Durban, a vibrant car dealership located in the heart of Durban, specializes in mid-range vehicles and compact cars perfect for the urban lifestyle. While their reputation in Durban was solid, they faced challenges connecting with younger buyers aged 35 and under, a demographic increasingly influenced by digital trends and social media. Seeking a solution, Coastal Rides partnered with Ama 2000 Auto Visuals to establish a stronger presence on TikTok and increase their visibility.



Objective:
Through the Flip Tock Program, Ama 2000 Auto Visuals aimed to elevate Coastal Rides Durban’s TikTok strategy, creating engaging content to attract younger audiences and convert views into leads. The one-month free trial of Flip Tock was designed to build organic growth while driving inquiries and ultimately boosting car sales.



Strategy Overview:

  1. Understanding Durban’s Unique Audience:
    To resonate with the local market, we studied Durban’s lifestyle preferences. Coastal residents valued affordable, fuel-efficient vehicles ideal for city commutes and weekend getaways. We integrated keywords like #DurbanDrives, #CoastalCruisers, and #UrbanRides into the content strategy to attract the local TikTok audience.

  2. Dynamic Content Creation:
    Using Flip Tock, we produced and automated a month-long series of TikTok content, including:

    • City-Ready Cars: Videos showcasing compact cars and hatchbacks, emphasizing their suitability for Durban’s bustling streets.
    • Coastal Lifestyle Videos: Content featuring scenic drives along Durban’s coastline, with captions like, “The perfect ride for your next adventure.”
    • Special Offers: Eye-catching TikToks promoting dealership deals, paired with popular trending sounds.

  3. Engagement Strategies and Trend Integration:
    To maximize reach, we engaged with TikTok trends relevant to Durban’s younger audience. For example, we created a local challenge, #RideWithStyleDurban, encouraging users to imagine their dream car and tag Coastal Rides.

  4. Performance Monitoring and Adaptation:
    Flip Tock’s analytics helped us fine-tune content based on engagement data. We prioritized videos featuring vehicles under R150K, which sparked the most inquiries from TikTok followers.

Results:
In just one month, the partnership between Coastal Rides Durban and Ama 2000 Auto Visuals yielded significant achievements:

  • Follower Growth: TikTok followers increased by 1,100%, building a robust community of engaged users.
  • Content Reach: Several videos surpassed 200,000 views, including one showcasing a compact car ideal for first-time buyers.
  • Sales Impact: The dealership experienced a 75% increase in inquiries and sold 14 cars to buyers aged 35 and under, exceeding their expectations.



Conclusion:
Ama 2000 Auto Visuals helped Coastal Rides Durban harness the power of TikTok to revolutionize their marketing strategy. By tailoring content to the coastal lifestyle and leveraging Flip Tock’s innovative tools, the dealership successfully connected with younger audiences, expanded their market reach, and drove tangible results. This case study reaffirms TikTok’s potential as a game-changer for the automotive industry.



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